Tuesday 1 April 2014

Scotland's For Me Retro Postcard Campaign

We've been having great fun around the office in the last week rolling out a host of wee ideas to help promote our business partners around Scotland through our Scotland's For Me! brand.

One of the things we've had on our Must Do list for about a decade was the development of our Real People; Authentic Experiences campaign. Part customer review, part VisitScotland Brilliant Moments but driven from the ground up at all times and with the specific aim of generating direct business back to the the hotel or attraction, restaurant or golf course.

So just signing off on part of that overall campaign with some nice wee 1980's Retro style postcards that will be printing up and distributing through our hotel partners over the next few weeks.

Our branding has harked back to Scottish Tourist Board 1984 and we all love it! Generations X and Y will love it too! So here's the first postcard design - first 50,000 going to print soon.

Tell us why Scotland's For You on Facebook or the SFM blog or tweet us #thatswhyscotlandsforme

Seve Must Have Thought "That's Why Scotland's For Me!"

We're just putting some new touches to our Retro Scotland's For Me toolkit for 2014/15 based on the 1984 Scottish Tourist Board campaign from that period and started looking at what was taking place in 1984 in Scotland.

Well going through the archives Scotland won the old Five Nations Grand Slam and Jock Stein took the footie team to a European Championships and  it looks like Edinburgh were thinking about introducing trams

The single stand out item that placed that year for me was Severiano Ballesteros at the eighteenth on The Old Course punching the air with sheer delight chanting "That's Why Scotland's For Me. That's Why Scotland's For Me" (albeit in Spanish!)

Great memory of a great man thirty years on. Share your love of Scotland #thatswhyscotlandsforme