Whisky Stramash Looking For "AmDrammers"

Was just reading up some stuff earlier this morning on Creative Scotland 2102 - the press release that came in next was not realted to the project but strikes me as a great fun idea and in itself incredibly creative! Whisky isbig news again in the export markets and tying it in with tourism seems to be increasingly fashionable in the central belt (having been always fashionable in the Highlands!)

According to the press release on the Whisky Stramash website, "Aspirant actors and actresses from across the Central Belt are being invited to act in a ‘whodunnit’ murder mystery, as part of an exciting new event set to stir the whisky industry. Organisers of the Whisky Stramash, which takes place for the first time at Edinburgh’s Surgeons’ Hall on 26th & 27th May, are on the search for an amateur dramatics group to act out the gruesome game, which is being sponsored by Jura Single Malt Scotch Whisky."

The Whisky Stramash is explained on the site as being,

An affair to excite the purists, tempt the interested and intrigue the indifferent, enthusiasts of whisky from around the world will encounter many elements and experiences. Held in the historical Surgeons’ Hall, dram devotees will be exposed to a concoction of molecular experiments, murder mystery and an insight into the gruesome lives of barber surgeons.

Taking place on 26th and 27th May 2012, the Stramash aims to challenge the traditional “stuffy” whisky-associated events and promises to be full of mystery, entertainment, comicality and madcap pioneering, featuring chilling characters associated historically with the dram.

With regards to the amateur dramatics, colleges, universities and drama clubs from across the Central Belt are invited to audition and compete against other groups across the country for the chance to take part and win £1,000 cash prize. The winning group will be invited to the event to act out dramatic death scenes, plotting along the way and leaving clues to grip the unsuspecting audience, before helping to uncover the cunning culprit.

Auditionees are asked to send a three-minute video clip of their best performance to sarah@threebrandpr.com  and videos will be uploaded onto a dedicated YouTube site, before the Whisky Stramash organisers narrow the entrants down to their favourite three. These three will be invited to audition in front of the judging panel at a location in Edinburgh, before the winner is announced and invited to perform at the event in May 2012.

Always good to see some novel ideas. You can find out more at the WhiskyStramash website.